Software- & Hardware-Based Solutions


Belgian provider of innovative technology and solutions to financial institutions for secure, timely and streamlined payments processing:  Development of market entry strategy for the French market and subsequent business development in France

  • Based in Belgium, the company had managed to secure several key clients abroad (USA, Australia, Asia) but was struggling to penetrate the French market.  Victanis devised and executed a specific and successful strategy towards the French market which included:
    • Prospection of all the large banks located in France (50+ meetings);
    • Negotiation with all suitable partners in France mainly system integrators (40+ meetings);
    • Identification of large tendering opportunities and full bid management responsibility including negotiation on technicals / legals / commercials (15+); and
    • Identification and approach of an acquisition target company and transaction support for the completion of its purchase.
  • Victanis’ business development activity resulted in the company securing its largest ever signed contract and effectively building France as its largest subsidiary through a mix of organic and acquisition growth

French software company (multinational software product):

  • strategic consulting prior to market entry in Germany,
  • operative support,
  • development of the corporate structures,
  • coordination of development activities,
  • recruiting of the team for Germany.

French market leader in the area of electronic reception management:

  • market analysis
  • requirement analysis
  • strategic recommendations
  • search for a German sales partner
  • Support to business generation

US providers of mission-critical communications products and services to enterprises and governments:  Development of a UK business strategy for they Cyber Security business line and business development support as part of the strategy’s execution.

  • Initial strategy exercise to validate the UK public sector and other related market demand and opportunity
  • Mapping of key customers and policy making bodies and influencers
  • Approach and development of strategic partners already present within the market in order to optimise our customer’s position and take advantage of the smoothest route to market.
  • Responsibility for client relationships and development of a full service offering to maximise technology’s capability
  • Coordination of internal engineering and sales as well as piloting technology through relevant certification processes.

Italian provider of web-based solutions for real estate auction:  Market entry strategy and business development in France

  • Market and competitive analyses of French web portals in the field of auctions for real estate
  • Identification of the most suitable go to market strategies for France
  • Development of the company’s marketing and branding strategy for France
  • Organization of a roadshow to validate market entry strategy and involving discussions with key prescribers: lawyers, notaries, industry associations, etc.

French « early stage » company in the automotive supply industry focusing on the optimization of engine combustion and the reduction of engines’ environmental impact: Market entry strategy to support future expansion in Germany

  • Support to enter the German market
  • Identification of new investors
  • Technology survey
  • Acquisition of a minority stake
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